Like most things in life, you get what you pay and Hypnotherapy is no different.
Just like a dentist or optician, a therapist has financial costs and overheads that they have to paid to run their office.
Therapists charge their rate for several reasons and cannot afford to charge less for their services.
So, Why is it Expensive to Visit a Hypnotherapist?
Below are some of the expenses that therapists include within their session rates.
Therapists pay more for Insurance
A therapist needs to have a liability insurance in case he/ she is sued by a client.
Liability insurance is also required for therapists to maintain their accreditation with their governing body such as the NCH.
Therapists also pay other types of insurance, including insurance for their offices, among others.
Paying Annual Membership to Professional Associations
Therapists have to pay annual membership subscriptions to various therapist organisations. This is an additional cost which they have to incur to remain in business.
Rental and Office Upkeep
Therapists need to have nice, clean offices, which are should be ideally located in good neighbourhoods.
Some offices are located in buildings that do not cover utilities, meaning that such expenses have to be recouped from their earnings.
The therapist needs to purchase certain office supplies, including tissues as well as offices phones, which add to the cost of running the offices.
For therapists to keep updated with the current developments in their field of speciality, they need to attend ongoing professional therapist training. This training has to be paid for and are part of their overheads.
Web Design, Hosting, and Email
Most therapists get their customers using the internet.
For this reason, they need to have very attractive websites, which must also rank highly on search engines.
This means that a therapist needs to hire the services of a good web designer to design a good website for his/her business.
Also, he/she must have a reliable internet connection to allow him to send and receive emails from the client effectively.
He/she also need to hire the services of a web hosting provider to have his/her website posted on the internet.
All these services have to be paid for and have to be recovered from the therapist’s earnings.
Telephone Answering Service
A therapist office cannot do without a telephone answering service. This is an essential service when it comes processing costly incoming calls from clients. This service allows the business to be run more professionally, thus helping enhance its performance. A therapist has to employ somebody to run this service, which is an additional expense.
PayPal payment processing fee
For those clients who book appointments online and then pay for the services through PayPal, a processing
fee has to be paid when the therapist withdraws the money from PayPal. This is also part of the therapist’s overheads.
No office can run without printers and printing materials. A therapist will need to replace the printer cartridges and printing materials from time to time.
A therapist also has to pay for the software licenses for the software he or she is using. These licenses are usually paid annually and are quite expensive.
A therapist will also need to hire the services of a professional accountant to assist in financial accounting issues and prepare final accounts of the business.
Google AdWords advertising/facebook
To reach more clients, therapists will find it necessary to advertise on Google AdWords. This may cost them significant amounts of money, which must also be recouped from their earnings.#
A therapist will also need to employ some people to help run the business. These include a secretary and cleaner, or any other person that can assist him to run the business effectively.
Every year, HMRC requires all business people to file tax returns. He /she may not have the capacity to do this and will, therefore, need to hire a professional accountant to do the filing. Sometimes he/she may not have enough time to file the tax return, meaning that he/she will still require the services of a professional accountant.
Because therapists have to meet all the above-mentioned expenses out of their earnings, it is necessary for them to charge more expensively for their services in order to make profits.